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Kategori Arşiv: Kitaplık

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The Museum Experience

The Museum Experience

The Museum Experience, John Howard Falk, Lynn Diane Dierking, Howells House, 1992: The Museum Experience is the first book to take the "visitor's eye view" of the museum visit. It integrates the authors' original research with that from a wide variety of disciplines as well as museum and visitor studies ranging from science centers and zoos to art and natural history museums.

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Museum Branding

Museum Branding

Museum Branding: How to Create and Maintain Image, Loyalty, and Support, Margot A. Wallace, Rowman Altamira, 2006: In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails.

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Museum Marketing and Strategy

Museum Marketing and Strategy

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources, Neil G. Kotler, Philip Kotler, Wendy I. Kotler, John Wiley & Sons, 2008: This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing.

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Müze Yönetimi Eğitimleri

Müze Yönetimi Eğitimleri

Müze Yönetimi Eğitimleri: Diyarbakır Müze Müdürlüğü'nün Kapasitesini Kültürlerarası Diyalog ile Güçlendirme Projesi kapsamında verilen Müze Yönetimi Eğitimleri'nin ders içerikleri bir araya getirildi.

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